The People

Danica Winters bios_top_left

Owner and Stylist | Organic Colorist • Hair Cutter

Danica has created a fully holistic beauty environment. She works only with Organic Color Systems haircolor, free of ammonia and other harmful toxins, along with organic shampoos, styling products and even organic cotton towels in effort to respect the health of each individual. Bringing more than eighteen years of industry experience, Danica is an American Board Certified Haircolorist specializing in color, including corrective and creative, cutting and styling. She has been featured on TBS’s Movie and a Makeover and in Allure Magazine, Lucky Magazine, and Daily Candy San Francisco and Atlanta, among others. She has also produced work for some of the most prestigious shows in the industry, including Intercoiffure.

Danica is a graduate of the Integrative Institute of Nutrition and incorporates health and life coaching into her salon practice. Her unique approach cultivates her clients’ core beauty, starting from within and moving outward. Danica creates an individual experience for each person through her holistic approach to beauty. Working with her is inspiring because of her contagious joy for life, passion for loving every moment and, most importantly, for loving oneself.


American Board of Certified Haircolorists (Since 2003)
Holistic Health Counselor – Studied at the Institute for Integrated Nutrition (July 2010)

ginaGina Rosenthal

Stylist | Organic Colorist • Hair Cutter • Waxing

Coming from a fine arts background, Gina is a painter with an incredibly refined eye for color, line and shape. She is enthusiastic about helping to bring out the natural beauty of her clients and working with each person to create an image that best describes their uniques personality. She is inspired by music, fashion, art, design and the dynamic city of SF.

Gina is a graduate of the Cinta Aveda Institute in downtown SF, and she also holds a B.A. in Studio Art from Humboldt State University.




Jacqueline Krase

Junior Stylist

Jacqueline is a 2011 graduate from Paul Mitchell The School, East Bay. Following her cosmetology education, Jacqueline began her Illustration Major with California College of the Arts in San Francisco. Her education in painting, print making, illustration and design fueled her creativity both as an artist and as a hair stylist. Finishing her Arts Program and graduating in 2016, she wanted take her creativity and make her way back on to the floor of a hair salon.  Her care for the environment and concern for the well being of clients led her to seeking a career in an eco-friendly salon. Jacqueline began with The Plum as an apprentice in 2016, quickly becoming familiar with organic hair care and Organic Color Systems. Deeply studying and practicing art has given her a keen eye to designing color, creating beautiful tones and soft cutting shapes for her clients. She is proficient in creative coloring along with designing simple and elegant looks for her clients. Jacqueline is inspired by the power of plant botanicals, the true artistry of styling, and the holistic blend of the two. Her mission at The Plum is to offer and inspire holistic beauty practices.

Kirsten “Kiki” Evans image1-WEB

Stylist | Organic Colorist • Hair Cutter

Kiki’s passion for doing hair sparked in The City of Brotherly Love. She was inspired by the broad spectrums of fashion and personal styles in Philadelphia. Graduating from the distinguished Jean Madeline Aveda Institute, Kiki already had over 5 years assisting experience, one of the salons being the first organically based salon in Philadelphia, Juju Salon & Organics. Working at Juju was an epiphany for Kiki; she decided to pursue a career exclusively in an organic environment.

Being new to the world of organic beauty, Kiki took as many educational classes and workshops as possible. She became well-versed in over fourteen organic product and color lines, discovering her deep rooted passion and dedication to executing her skills with quality organic products. Wanting to further her career, she leapt at the chance to open a new organic salon with four of her fellow stylists. Helping build a new salon from the ground up was a challenge Kiki embraced, and being part of the Lunarosa Salon family allowed her to grow significantly as a stylist, sharing her light and love for the industry and mother earth.

Having fallen in love with San Francisco while visiting a friend, and craving growth in a place that would offer her new experiences, Kiki packed up her car and drove across country. Her ten year journey was to be continued in the bay area. Kiki’s work is very much about tailoring her skills to suit her clients personal aesthetic, while celebrating self love, self care and self expression… and what better place to do that than in San Francisco!

Rika Yoshitsugu

Stylist | Organic Colorist • Hair Cutter • Perm • Waxing and Lash Tinting

Rika is off to school but visiting the plum every now and again and taking appointments while she’s here.

Rika began a Plum apprenticeship in 2012 because of her interest in working only with organic and eco-friendly products and quickly became our Junior Stylist. She is a KeraGreen Systems Master as well as an Organic Colorist and has been in the industry since 2009, working previously with clients experiencing alopecia and loss of hair due to chemotherapy in need of wigs and hairpieces. She has a gentle, joyful and loving presence with clients and life and is a lover of all things creative. She loves hairdressing because she sees it as a way of helping others find the best accessories anyone can own, happiness and confidence.

Rika has attended advanced training workshops with Organic Color Systems and DiPietro Todd. She is preparing to take the American Board Certified Colorist exam 2013.


American Board of Certified Haircolorists (Since 2013)

Redd Sophia . bios_top_left

Stylist | Organic Colorist • Hair Cutter

Redd’s commitment to her clients is to make each style and cut personally enriching and culminate in the creation of their best style ever. “When I’m behind the chair, I get lost in my work.” This is the sentiment of an artist, not just a technician.

Informed by her training in interior design and runway fashion, Redd brings an unpretentious, artistic sensibility to hair styling by overlaying her understanding of texture and silhouette. Redd combines the best of traditional styling with the freshest trends to provide the best cuts, color and styling. She trained for seven years with Mark Garrison of New York City to add spice and variety to any hair style using wigs and extensions to create a new level of glamour and excitement.

Redd’s Russian and Israeli roots have cultivated her cosmopolitan and global flair with skill, yet a down to earth artistry. She has be credited with a number of award-winning styles. In 2011, Redd’s work was featured on Good Morning America for their popular makeover segment. In 2008, she was the featured artist in American Salon’s “Artist of the Month” section. Her editorial work has appeared in Brides, Life and Style and More Magazine. She is a senior platform artist for SHU UEMURA Art of Hair and Kérastase Paris, and has been consistently featured at New York Fashion Week with designers Jason Wu, Phillip Lim, Monique Lhuillier, Thakoon, Rodarte, Suno, The Row, Rachel Zoe, Andy & Debb and ThreeasFOUR.

Redd is a faithful supporter of, an organization that teaches the art and science of hairdressing to women around the world – especially victims of human trafficking. She also donates her time cutting and styling wigs for cancer patients in hopes to see everyone look and feel their best. As Redd says, “the smallest change can make the biggest difference.” She is committed to making quality changes in the lives of her clients and her community.