The People


current clients only: book now

Owner and Stylist | Organic Colorist • Hair Cutter • Designer
Not currently accepting new clients. Danica Winters

Danica has created a fully holistic beauty environment. She works only with Organic Colour Systems haircolor, free of ammonia and other harmful toxins, along with local organic shampoos, styling products and even organic cotton towels in effort to respect the health of each individual and the environment. Bringing more than twenty years of industry experience, Danica is an American Board Certified Haircolorist (2003) specializing in color, including corrective and creative, cutting and styling. She opened Atlanta's (2007) and San Francisco's (2009) first fully organic salons. She has been featured on TBS's Movie and a Makeover and in Allure Magazine, Lucky Magazine, among other publications. Most recently, The Plum won Best of San Francisco 2018 with San Francisco Magazine. She has also produced work for some of the most prestigious shows in the industry, including Intercoiffure.

Danica is a graduate of the Integrative Institute of Nutrition and incorporates health and life coaching into her salon practice. She also completed a 200-hour Yoga Teacher Training in 2014. Her unique approach cultivates her clients' core beauty, starting from within and moving outward. Danica creates an individual experience for each person through her holistic approach to beauty. Working with her is inspiring because of her contagious joy for life, passion for loving every moment and, most importantly, for loving oneself.

When not at The Plum, Danica spends most of her time studying interior design and helping others create inspired spaces.

Gina Selvera

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Stylist | Organic Colorist • Hair Cutter
Gina Selvera

Coming from a fine arts background, Gina is a painter with an incredibly refined eye for color, line and shape. She is enthusiastic about helping to bring out the natural beauty of her clients and working with each person to create an image that best describes their unique personality. Gina specializes in natural looking colors and highlighting with a painterly approach. She creates easy-to-wear individualized cuts.

She is inspired by music, fashion, art, design and the dynamic city of SF. When she is not at the salon, you can find her taking long walks in the city, or painting and daydreaming at her desk.

Gina is a graduate of the Cinta Aveda Institute in downtown SF, and she also holds a B.A. in Studio Art from Humboldt State University. She is an Organic Colour Systems Certified Organic Colorist. She completed an apprenticeship with The Plum and has been a stylist there since 2014.

Rika Yoshitsugu

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Stylist | Organic Colorist • Hair Cutter • Perm • Waxing and Lash Tinting
Rika Yoshitsugu

Rika's start in the beauty industry began with working for clients seeking wigs and hairpieces in order to address alopecia or hair loss due to chemotherapy. This experience still informs her approach and motivation while providing hair services. She loves hairdressing because she sees it as a way of helping others find the best accessories anyone can own; happiness, confidence and a feeling of comfort in their own skin.

In 2012 Rika began an apprenticeship at The Plum because of her interest in working only with eco-conscious products and minimizing exposure to toxins for the environment, her clients and herself. She quickly became a Junior Stylist, then Stylist and has been with The Plum ever since. Skills she brings to her hair services include an interest in learning what you as the client are seeking, patience to work towards doing the job right, an attention to detail, and a thirst for new knowledge and techniques with which to shoot for your hair dreams. She has a gentle, joyful and loving presence with clients and life, and is a lover of all things creative. Beyond the salon Rika's passions include time spent with family and friends, connecting with nature, textile arts and never stopping learning.

Kiki Evans

Stylist | Organic Colorist • Hair Cutter • Keratin Specialist
Kiki Evans

Kiki's passion for doing hair sparked in The City of Brotherly Love.

Graduating from the distinguished Jean Madeline Aveda Institute, Kiki already had over 5 years assisting experience, one of the salons being the first organically based salon in Philadelphia.

Being new to the world of organic beauty, Kiki took as many educational classes and workshops as possible. She became well-versed in over fourteen organic product and color lines, discovering her deep rooted passion and dedication to executing her skills with quality organic products. Wanting to further her career, she leapt at the chance to open a new organic salon with four of her fellow stylists. Helping build a new salon from the ground up was a challenge Kiki embraced, allowing her to grow significantly as a stylist, sharing her light and love for the industry and mother earth.

Having fallen in love with San Francisco while visiting a friend, and craving growth in a place that would offer her new experiences, Kiki packed up her car and drove across country. Her ten year journey was to be continued in the bay area.

Kiki's work is very much about tailoring her skills to suit her clients personal aesthetic, while celebrating self love, self care and self expression… and what better place to do that than in San Francisco.

Kiki moved back east to be closer to family, but didn't want to lose her west coast lifestyle so she travels back every eight weeks to her second home, The Plum Organic Beauty in San Francisco. Otherwise, you can find her full time in NYC at Hale Organic Salon in TriBeCa, Manhattan.

Maeby Winters

Reception • Customer Service

Maeby Winters

Maeby has been with The Plum since 2017. She is skilled in Therapeutic Customer Service and believes that snuggles are the way to a clients heart. She is also our greeter and gives high fives. Her down time includes napping, bones, and exploring.