PHILOSOPHY: Love yourself. Love yourself from within and all the gifts you have been given that bring out who you truly are. Therein lies your truest beauty. The place where you live at your highest, most captivating self is the place in which you feel… truly beautiful. Play, enjoy, be part of the earth and treat it well. The Plum Organic Beauty is a holistic living salon where your truest beauty is encouraged from within and treated organically from without.

BIO: Danica Winters, owner and founder of The Plum Organic Beauty, has created a fully holistic beauty environment. She works only with organic haircolor, free of ammonia and other harmful toxins, along with organic shampoos, styling products and even organic and bamboo towels in effort to respect the health of each individual. Bringing more than fifteen years of industry experience, Danica is an American Board Certified Haircolorist specializing in color, including corrective and creative, cutting and styling. She has been featured on TBS's Movie and a Makeover, and in Allure Magazine, Lucky Magazine, and Daily Candy San Francisco and Atlanta, among others. She has also produced work for some of the most prestigious shows in the industry, including Intercoiffure.

Danica is a graduate of the Integrative Institute of Nutrition and incorporates health and life coaching into her salon practice. Her unique approach cultivates her clients' core beauty, starting from within and moving outward. Danica creates an individual experience for each person through her holistic approach to beauty. Working with her is inspiring because of her contagious joy for life, passion for loving every moment and, most importantly, for loving oneself.